A new, very exciting label is coming to LAYERS next season. Vetements was created by a collective of seven designers, all of whom were also part of Maison Martin Margiela team.
Our favourite fashion news source BoF has put the label under it’s spotlight:
“There is something paradoxical about a label whose generic name, intended to steer attention towards the garments it produces (vetements is French for clothes), instead, prompts instant curiosity about the people behind it. Indeed, in a city dominated by large luxury houses helmed by prominent designers, each with their personal vision, womenswear ready-to-wear label Vetements quietly stands out for its anonymous and customer-centric approach.
“We decided to think, firstly, of all of the women we wanted to dress, what their preferences are, what length for a skirt, what kind of tailoring shapes, what colours, what essential garments. We thought of our friends, of real people we know and what they would want to wear,” say the seven designers behind the label, who insist on anonymity and communicate as a collective.” | more >all images © Matthieu Lemaire-Courapied