Born in Vipiteno (Bolzano, Italy) in 1970, Reinhard graduated in 1998 at Wiens University of Applied Arts. He participated in many design projects and in 1996  he won the International Design Competition of Fukai (Japan). In 2003 in Wien he began to recycle hats and reshape them on his personal style. So was born his first hat: “il classico”. In 2005 he moved to Tuscany to approach the old and traditional art of making hats. In the same year he participated at his firts Pitti Uomo and emerged as a hat/cap designer.